Boothsmanship: Connections and Networking While Working a Conference

Published by Restaurant Facility Management Association


Your company has invested a lot of time and resources in sponsoring a conference, and the people you meet can lead to long-term sales and opportunities. However, with so many distractions at a live event (for you and the attendees), how can you maximize your time and create the right type of connections that lead to future business opportunities.

Join Thom Singer for this webinar that will recap his popular live session for Sponsors at last year's RFMA event. In this webinar he will talk about how to instigate real conversations (beyond "how is the show going for you?") including three simple but successful tips for getting them to talk more while you listen. He will also cover the importance in attending conference keynotes and social events as a way to ensure you are part of the community instead of just a sales person on the sideline. Finally, Thom will discuss ways to follow up that will help you stand out from the crowd.

This webinar will also get you prepared for his live presentation at the 2018 event "The Paradox of Potential". You and your company have a lot of potential (at this event, and beyond), but potential does not equal results. How you engage people is just part of the puzzle in maximizing your results and success.

Thom Singer, CSP
Thom Singer has more than 25 years of sales and marketing experience with firms such as RR Donnelley, Brobeck Phleger & Harrison LLP, Andrews Kurth LLP, Marsh Inc., and Wells Fargo Bank. He is an expert in human engagement and has trained thousands of professionals in the art of building professional contacts that lead to increased business.

In today's distracted work environment there is a disconnect between social media "likes", "links", "shares" and "follows" and real meaningful...More

Originally Published

February 6, 2018

Program Titles and Supporting Materials

This program contains the following components:

  • Boothsmanship: Connections and Networking While Working a Conference - Video
  • Boothsmanship: Connections and Networking While Working a Conference - Paper

How To Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


This program has not been submitted for credit in any jurisdiction.

Registrants will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in various jurisdictions.

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